WDCC SHANGHAI BRIGHT DAIRY

CLIENT

BRIGHT DAIRY

INTERIOR

WDCC

LOCATION

Shanghai,China

YEAR

2026

DISCIPLINE

ORIGINAL DESIGN

For the 2026 World Design Cities Conference in Shanghai, Bright Dairy’s pavilion brings an autumn canopy, familiar cityscapes and a playful world of cows into one immersive setting. A luminous, tree-like canopy shelters an open display of products and framed visuals, while a milk-carton volume leads into a continuous mural across the walls and ceiling. Classical drapery, cascading water and cloud-filled skies are reimagined around dairy culture; a cow wearing a VR headset adds a contemporary, humorous note. Through spatial storytelling, illustration and sculpture, the exhibition turns an everyday encounter with milk into a shared experience of art.