AMARA HOTEL,CAMBODIA
CLIENT
AMARA
INTERIOR
P49
LOCATION
Phnom Penh
YEAR
2025
DISCIPLINE
BrandStorytelling & Strategy
Guided by the concept “A New Sun Rises Over the Old Lands”, the programme draws five key figures from the Cambodian epic Reamker, mapping each onto a core space of the hotel. An ancient narrative is retold in a contemporary artistic language; the guest’s passage from arrival to return completes The Eternal Journey — a full narrative cycle.