AMARA HOTEL,CAMBODIA

CLIENT

AMARA

INTERIOR

P49

LOCATION

Phnom Penh

YEAR

2025

DISCIPLINE

BrandStorytelling & Strategy

Guided by the concept “A New Sun Rises Over the Old Lands”, the programme draws five key figures from the Cambodian epic Reamker, mapping each onto a core space of the hotel. An ancient narrative is retold in a contemporary artistic language; the guest’s passage from arrival to return completes The Eternal Journey — a full narrative cycle.